MarktoMarket was founded in 2016 to address the paucity and inaccuracy of private market data available to advisers and investors. The founders experience of public and private markets led to a hypothesis that firms would pay for better quality data that enabled better, faster decision making and unearthed patterns and opportunities in the private capital markets that were being missed. Marktomarket’s platform uses machine learning and data analysts to collect, clean and make sense of data in these markets. The company launched its version 1 Valuations product in September 2018. The founders are: Douglas Lawson, a former fund manager and co-founder of Amati Global Investors; Martin Clarke, a software developer with extensive experience in developing complex software solutions for the financial services industry; and Bertie Wilson, who previously founded an ecommerce startup and worked in corporate finance.